PS3 Firmware Update 2.40 New Details Released

Update includes XMB access in-game for easier communication with friends and trophies, a new ranking and rewards system for PS3 gamers
Sony Computer Entertainment today confirmed that the next firmware update (v2.40) for PS3 will deliver the long awaited in-game XMB (XrossMediaBar), as well as the Trophies system. This new, integrated system enables gamers to tout their accomplishments via profiles, which also allow users to compare their skills to other members of the community - press 'read more' for details) Firmware update 2.40 will be available on July 2.