ByteShield, Inc. sent over a press release announcing that a new and effective technology approach to PC game usage control, IP protection and anti-piracy will be presented at Gamefest - Microsoft Game Technology Conference in Seattle, July 21-23 2008. In comparison to conventional software protection technologies usually based on a single hurdle, ByteShield has multiple hurdles where one removes small but critical pieces of the code it protects and then replaces them at run-time. A cracker may find and 'fix' one piece in a certain amount of time, but if 1,000, 10,000 or even 100,000 pieces of code need to be 'fixed', one by one, then the effort required is too great.