Blizzard Entertainment today announced that tickets for its third BlizzCon gaming convention will go on sale August 11 and that live coverage of the event will be available as an exclusive DIRECTV pay per view event. BlizzCon will take place at the Anaheim Convention Center in Anaheim, California on October 10 and 11. BlizzCon will offer an array of activities, including discussion panels, hands-on playtime with upcoming games, tournaments, contests, and more. Tickets to the convention will be priced at $100 USD each, and will be available for purchase directly from the official BlizzCon website.