SCEA San Diego released new PS3 screens from NBA 09 The Inside, a new basketball game which promises to deliver smooth, ultra-realistic hoops action that utilizes 1080p HD at 60 frames per second to produce unsurpassed visuals. For the first time on PS3, NBA 09 The Inside includes "The Life", providing fans with a completely unique and inside experience of life in the league. This year The life starts fresh, allowing players to control the paths of three different characters while guiding them through all-new challenges and storylines in the quest to go from development league to the NBA. In addition to The Life, NBA 09 The Inside delivers a full featured Franchise Mode, allowing players to experience every facet of running their own NBA team.