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Setanta partners with Konami's PES 2009 in the UK for in-game advertising and marketing
New Street Media and Setanta announced a partnership for the in-game advertising of PES 2009. Setanta will be featured throughout the game by way of static perimeter board advertising. The partnership also extends to PES events throughout the year where Setanta will be present, as well as competitions and co-marketing on PES websites.
Press Release: New Street Media Scores Setanta for PES 2009
