IGA Worldwide (IGA) has announced a multi-year agreement with Activision to deliver dynamic in-game advertising into multiple video game titles on PS3. The first game to feature IGA integrated ads will be Guitar Hero World Tour, the next installment in the best-selling Guitar Hero franchise. This landmark agreement, which also includes future Activision Publishing titles, is the second publisher deal announced by IGA since the PS3 opened its platform for in-game.