Reebok and IGA Worldwide Sign Deal for Football Superstars

Reebok uses partnership to launch Football Ambassador Programme to thousands of gamers worldwide
Reebok and IGA Worldwide have announced a partnership for the forthcoming free-to-download online game, Football Superstars, a MMO which will allow players to meet in a football-themed virtual world and take part in matches. Reebok will use the platform to launch its Ambassador Programme, a global search offering amateur players across the world the chance to win a sponsorship deal with Reebok and join its stable of footballers such as Thierry Henry, Ryan Giggs and Iker Casillas and win a professional-style boot deal. Successful entrants will be transported into the world of the professional footballer, winning a supply of Reebok boots and kit (in and outside of the game), in game currency, custom apparel for their avatars, as well as the chance to interview Barcelona and France striker Thierry Henry, as part of the Reebok Ambassador Programme.