Valve announced that Left 4 Dead has reached Gold status and is now pre-loading to those who pre-purchased the game via Steam. Those who pre-order the game via Steam save 10% off the regular price and may pre-load the game so they are able to play at 12:01 am EST on November 18, 2008 when the game is made available. The pre-order discount is also available for both the PC and 360 versions at participating retail outlets.