Rockstar Games today announced that The Lost and Damned, the first episode of downloadable content for Grand Theft Auto IV, is now available via Xbox LIVE Marketplace, exclusively for Xbox 360. Priced 1600 MS points or $19.99, Grand Theft Auto IV: The Lost and Damned requires players to have the full version of Grand Theft Auto IV for Xbox 360 and Xbox LIVE membership. The Lost and Damned introduces players to a new narrative and protagonist that sit seamlessly alongside the main story of Grand Theft Auto IV. Players will assume the role of Johnny Klebitz, Vice President of The Lost motorcycle club, as he deals with club President Billy Grey's release from rehab and his unwavering commitment to escalating a bitter feud with rival gang, The Angels of Death. In addition to a new narrative, players will also find new weapons, music, multiplayer modes, mini-games, vehicles and a host of other features.