G4BOX and Wicked Interactive have announced an exclusive agreement with IGA Worldwide to support in-game advertising within Cross Fire, a military online shooter game developed by Smilegate and Neowiz. Through its integration of IGA Worldwide's proprietary Radial 4.0 advertising SDK, Cross Fire now offers brands and agencies the opportunity to dynamically display, update and geo-target their advertisements to an audience within the elusive 18-34 male demographic.