Award-winning film director Spike Lee partners with 2K Sports for NBA 2K10 reveal commercial
2K Sports has revealed that 11-time NBA All-Star Kobe Bryant of the Los Angeles Lakers will be featured as the cover athlete and spokesman for NBA 2K10, in development for PC, PS3, Xbox 360, Wii, PSP and PS2. To support this announcement, 2K Sports brought on legendary, award-winning film director and die-hard New York Knicks fan, Spike Lee, to produce an exclusive TV spot. In conjunction with the reveal of Bryant as the cover athlete for NBA 2K10, 2K Sports is inviting fans to vote on their choice for the official box cover. A dedicated voting site will offer fans a selection of NBA 2K10 box covers to choose from, and the voting period is open now through June 15. The box cover that receives the most votes at the end of the voting period will be unveiled as the cover of NBA 2K10 on June 16th.