Activision Value Challenges Gamers to Manage the Ultimate Floating Resort in ``Cruise Ship Tycoon'' for the PC MINNEAPOLIS - June 17, 2003 - Do you have the business savvy to take a cruise ship and turn it into the hottest vacation destination on the map? Then it's time to hit the high seas in "Cruise Ship Tycoon," the newest PC simulation from Activision Value, a division of Activision Publishing, Inc. (Nasdaq:ATVI - News). Gamers use their entrepreneurial acumen to build a luxury liner from the ground-up and then hire a top-notch crew, launch creative promotions, find amazing nightclub acts and develop a host of other attractions that will turn this venture into a cruise line empire. "Cruise Ship Tycoon" is available at retail stores nationwide for $19.99 and is rated "T" (comic mischief, mild violence, suggestive themes, use of alcohol) by the ESRB. "`Cruise Ship Tycoon' combines the most popular and well-liked aspects of tycoon/simulation games with new design elements custom-tailored to the cruise industry," said Patrick Kelly, Vice President of Studios, Activision Value Publishing. "From hiring the crew and entertaining the guests to making sure the ship is in top condition, it's up to gamers to keep their boat afloat." In "Cruise Ship Tycoon," players start off by building a cruise ship, setting it sail, and managing it while at sea. The game features three different models of ships, each with two upgrades, which can be unlocked as the gamer turns the venture into a profitable business. Players must develop management strategies that take into account the unique challenges of a ship environment like making ship modifications and staff additions exclusively at ports and having limited access to one floor of the ship at a time. In addition, customer satisfaction plays a pivotal role in the success of this luxury liner, so tycoons will need to monitor guest happiness and employee satisfaction, among other things, to build up a positive reputation. Gamers will see as the ship gradually takes on a life of its own as guests interact in true to life form. "Cruise Ship Tycoon" features three different modes of play including a career option that challenges players to build their empire from scratch; challenge mode, which features 10 mission-based challenges that range from accumulating a minimum amount of money to getting the ship to the next port in a set amount of time; and free play mode, which allows players to start off with any ship and run their empire as they see fit. "Cruise Ship Tycoon" provides fun and entertainment for anyone up for a challenge. Headquartered in Minneapolis, MN, Activision Value Publishing, Inc., a division of Activision, Inc. (Nasdaq:ATVI - News), is a wholly owned subsidiary of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for the PC systems and all other video game platforms worldwide. For more information about Activision Value Publishing, visit the company's web site at www.activisionvalue.com or www.activision.com. The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2002, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.