Tough Trucks Modified Monsters released

Monster Truck Mayhem Comes to the PC With the Release of ``Tough Trucks'' From Activision Value MINNEAPOLIS - July 18, 2003 - Activision Value, a division of Activision Publishing, Inc. (Nasdaq:ATVI - News), delivers heart-pounding action with the release of "Tough Trucks"®, a high-octane modified monster-truck racing game for the PC. Players experience the exhilaration of creating their own super-charged monster-racing machines and pushing them to the limit in challenges for such prizes as money, unique parts and prestige. Tough Trucks is available in retail stores nationwide for a suggested retail price of $19.99 and has been rated "E" for everyone by the ESRB. "We've finally brought the exciting world of modified monster-truck racing to PC gamers," stated Patrick Kelly, Vice President of Studios, Activision Value Publishing. "`Tough Trucks' offers the realism of modified monster-truck racing complete with mud, dirt, and water flying everywhere." "Tough Trucks" gives players the chance to test their skills against the same obstacles and hazards that the real modified monster trucks face in a knockdown, drag-out race for the gold cup. After emerging victorious race after race on the various obstacle-ridden dirt tracks, players earn money and prizes to repair and upgrade their vehicle. Eventually, gamers will catch up with the competition, winning bigger prizes and unique parts, to ultimately convert a stock pick-up into a mini-monster truck that can match the skills and performance of its high-powered big brothers. "Tough Trucks" offers six different stock truck models to choose from and 16 different dirt tracks to ride through. Players can customize design their vehicles with multiple paint and decal options. And tiered level progression and challenging bonus levels allow for multiple paths of advancement and big rewards. System requirements for "Tough Trucks" include a Pentium III 500MHz processor, Windows 98/2000/ME/XP, 64MB RAM, DirectX8.1 compatible Graphics Card with 16MB memory, DirectX8.1 compatible mouse and keyboard, and 500MB free Hard Disk space. Headquartered in Minneapolis, MN, Activision Value Publishing, Inc. is a wholly owned subsidiary of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for PC and all other console markets worldwide. For more information about Activision Value Publishing, visit the company's web site at www.activisionvalue.com. The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2002, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings. Tough Trucks® is a registered trademark of The Promotion Company, Inc.