Forza Motorsport 3 Gets PUMA In-game Ads

Microsoft and PUMA sing deal for a marketing campaign
Microsoft announced a deal with PUMA for the upcoming Forza Motorsport 3. The marketing campaign includes in-game PUMA ads, as well as a number of cross promotional elements, including the development of a limited edition Forza branded PUMA shoe and exclusive gaming nights in selected PUMA Concept Stores. Forza Motorsport 3 for Xbox 360 will be available on October 23rd, 2009. The game features 400 fully customizable and tunable cars from over 50 of the world's leading manufacturers being built with more than 10 times the amount of polygons as the ones from Forza Motorsport 2, driving and gameplay assists such as auto-braking, gameplay rewind and auto-tuning, new game modes and lots of user-generated content.