Need for Speed SHIFT TV Spot Trailer

0:33 of teaser footage
Electronic Arts has released a new trailer for Need for Speed SHIFT, a racing game currently under development for Xbox 360, PC, PS3 and PSP. Developed by Slightly Mad Studios in collaboration with executive producer Michael Mann at Black Box and senior vice president Patrick Soderlund at EA Games Europe, Need for Speed SHIFT will feature a realistic first-person cockpit view camera and an all-new crash mechanic. Need for Speed SHIFT will hit the store shelves on September 15th.