Need for Speed SHIFT in Stores and New Trailers

3:41 of gameplay footage
Electronic Arts also announced that Need for Speed SHIFT, the latest installment in the Need for Speed series developed for Xbox 360, PC, PS3 and PSP, has shipped to retail stores across North America - the game will be available in Europe on September 17. Developed by Slightly Mad Studios in collaboration with executive producer Michael Mann at Black Box and senior vice president Patrick Soderlund at EA Games Europe, Need for Speed SHIFT includes a brutal first person crash dynamic to create an immersive cockpit view. When combined with the all-new driver profile, which gives each player a unique persona based on their driving skill and style. Two new trailers are now available.