Need for Speed SHIFT Launch Trailer

1:44 of gameplay footage
Electronic Arts also released a new trailer for Need for Speed SHIFT, showcasing the latest installment in the Need for Speed series now available for Xbox 360, PC, PS3 and PSP. Developed by Slightly Mad Studios in collaboration with executive producer Michael Mann at Black Box and senior vice president Patrick Soderlund at EA Games Europe, Need for Speed SHIFT includes a brutal first person crash dynamic to create an immersive cockpit view. When combined with the all-new driver profile, which gives each player a unique persona based on their driving skill and style.