Electronic Arts has released a new video for The Sims 3, the latest installment in The Sims series developed by Electronic Arts Redwood Shores. The Sims 3 allows you to immerse your unique Sims in an open living neighborhood right outside their door. The initial feature-set unveiled includes the new seamless, open neighborhood, new Create A Sim, new realistic personalities and new unlimited customization. The new seamless neighborhood architecture allows your Sims to roam freely around the neighborhood and visit their loved one and friends or foes. The Sims 3 is now available for PC, Mac, iPhone, iPod Touch.