The Entertainment Software Association (ESA) has opened attendee and media registration for the 2010 Electronic Entertainment Expo (E3 Expo), occurring from June 15-17 at the Los Angeles Convention Center. The E3 Expo welcomes all qualified computer and video game industry audiences, including international and U.S.-based media, analysts, retailers, developers, and business partners to preview the latest in interactive entertainment and technology. The event is open to ESA members and non-members alike. Eligible participants include: companies involved in console, PC, online, and mobile game publishing and development, qualified business partners, and makers of video game hardware and peripherals. Companies interested in exhibiting at the E3 Expo should contact IDG World Expo at (877) 216-6264.