Partnership with fantasy videogame includes visibility throughout the game and at NBA All-Star Jam Session presented by adidas
Square Enix and The National Basketball Association (NBA) have announced a promotional partnership that will make Final Fantasy XIII the presenting partner of the 2010 NBA All-Star Celebrity Game. As the presenting partner of the NBA All-Star Celebrity Game, Final Fantasy XIII will have prominent exposure throughout Center Court at NBA All-Star Jam Session presented by adidas, where the game will be played. The role-playing videogame, which features futuristic characters and gameplay, will receive significant presence during the broadcast on ESPN, which will televise the NBA All-Star event for the sixth consecutive year. There will also be a dedicated Final Fantasy XIII area at NBA All-Star Jam Session where fans will be able to preview the videogame, which will be available for PS3 and Xbox 360 on March 9, 2010.