Ubisoft to Launch New Eco-Friendly Packaging

Ubisoft's digital game manuals will provide multiple benefits for the player and the environment
Ubisoft has announced an environmental initiative to eliminate paper game manuals, replacing them with an in-game digital manual for all titles on PS3 and Xbox 360. The program, the first initiative of its kind in the video game industry, launches worldwide with Shaun White Skateboarding this holiday 2010. Ubisoft internal data shows that producing one ton of paper used in Ubisoft's game manuals consumes an average of two tons of wood from 13 trees, with a net energy of 28 million BTU's (equivalent to average heating and energy for one home/year), greenhouse gases equivalent of over 6,000 lbs of CO2, and wastewater of almost 15,000 gallons.