Greentube AG, the leading operator of multiplayer skill game platforms and 3D skill games world-wide, will be launching the second season of its Mountain Bike Challenge. The PC game has a huge fan base and is optimised for the production of TV pictures as user-generated content. Therefore, it is ideally suited for cross-media implementation in partnership with TV-stations and other media companies. Three TV-stations have already purchased a licence for the downhill race game – and others will be following within the next couple of months. As a result of the release of the game and the combined advertising power of the existing and future partners, Greentube again expects billions of Ad Impressions as it experienced before.