The Price Is Right was created in 1956 and remains a stationary fixture in American culture as one of the first game shows to choose contestants directly from its studio audience. Under the terms of this agreement, WorldWinner will create a skill-based, single-player version of the game that lets players test their pricing skills for cash and prizes by participating in challenges similar to those on the weekday telecast. In 2007, WorldWinner announced a similar deal with FME to develop cash competitions for another of its wildly successful game show brands, Family Feud.