Top Trumps is a card-based game which gained popularity in the 1970 and 80’s and combines luck, strategy and subject knowledge in a game-concept that has hooked children for several generations. Packs start from £2.98 retail and sales in the UK hit £10 Million each year. The brand has enjoyed many years of success with its strong licensing programme which includes brands such as Marvel, Star Wars, Harry Potter and recently, Doctor Who.